Model one month of acquisition as a cohort. Change retention, revenue, conversion, and cost assumptions to compare today's economics with a higher-LTV scenario.
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How it is calculated
A transparent cohort model, not a black box.
Net fan LTVMonthly revenue x paying lifetime x (1 - variable fee rate)
Paying fansMonthly ad spend / CAC x paying-fan conversion
Cohort profitPaying fans x net LTV - ad spend - fixed monthly costs
Break-even CACPaying-fan conversion x net LTV, before fixed-cost allocation
This calculator is a simplified planning estimate. It assumes one stable monthly acquisition cohort and does not replace accounting, tax, or financial advice.